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In 1997, Alpha Zee diversified into the solar segment and started the Solar Division. It made a small foray into the market to cater to the power requirements of the rural segment, particularly lighting for streets and homes.

To increase the product line of the Solar Division, Alpha Zee has tied up with world leader Merloni Termo Sanitari (India) Ltd., an ISO 9001:2000 company, as an Authorised Channel Partner to market and maintain their Solar Water Heater under the flagship brand, Racold. Merloni Termo Sanitari (India) Ltd. is a wholly owned subsidiary of Merloni Termo Sanitari Spa, Italy, having an annual sales turnover of 1.78 billion euros.

Merloni Termo Sanitari Spa (MTS), Italy, is the world leader in the manufacturing and marketing of water and space heating products and their components. With 19 brands and 20 manufacturing units worldwide, it has a presence in over 150 countries.

The Indian operations include India’s largest and fully integrated water heater plant in Chakan near Pune that has been operational since 1999. Products manufactured at this plant meet stringent international standards and offer consumers the latest in technology and performance that is suited to Indian conditions.

MTS bagged the contract for the prestigious 3,50,000-liter solar water heater installation for the 2008 Beijing Olympics. The heater will be designed to cater to the needs of 17,500 athletes.

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